Nino Ninidze is a new
ambassador SAY NO MORE
ambassador SAY NO MORE
Actress and singer Nino Ninidze became the face of the new SAY NO MORE campaign, which was shot by Damir Zhukenov. This cooperation was a natural continuation of her friendship with the brand: SAY NO MORE images have long become part of her stage and public life.
The campaign was created by Kristina Lisovets, art director and founder of the brand. At the center of the idea is the power of the elements and the inner world of the heroine. Water, as a symbol of femininity and depth, reveals the essence of Nino's image. "It's me, my character and how I feel inside," she said.
Clothes here are not just fashion, but a background for true energy. SAY NO MORE continues to emphasize: true beauty is in the individuality and strength of every woman.
The campaign was created by Kristina Lisovets, art director and founder of the brand. At the center of the idea is the power of the elements and the inner world of the heroine. Water, as a symbol of femininity and depth, reveals the essence of Nino's image. "It's me, my character and how I feel inside," she said.
Clothes here are not just fashion, but a background for true energy. SAY NO MORE continues to emphasize: true beauty is in the individuality and strength of every woman.
Nino Ninidze is the new ambassador of SAY NO MORE
Actress and singer Nino Ninidze became the face of the new SAY NO MORE campaign, which was shot by Damir Zhukenov. This cooperation was a natural continuation of her friendship with the brand: SAY NO MORE images have long become part of her stage and public life.
The campaign was created by Kristina Lisovets, art director and founder of the brand. At the center of the idea is the power of the elements and the inner world of the heroine. Water, as a symbol of femininity and depth, reveals the essence of Nino's image. "It's me, my character and how I feel inside," she said.
Clothes here are not just fashion, but a background for true energy. SAY NO MORE continues to emphasize: true beauty is in the individuality and strength of every woman.
The campaign was created by Kristina Lisovets, art director and founder of the brand. At the center of the idea is the power of the elements and the inner world of the heroine. Water, as a symbol of femininity and depth, reveals the essence of Nino's image. "It's me, my character and how I feel inside," she said.
Clothes here are not just fashion, but a background for true energy. SAY NO MORE continues to emphasize: true beauty is in the individuality and strength of every woman.
- How did you meet
with SAY NO MORE?
with SAY NO MORE?
- It happened when I urgently needed a dress for the award
VOICE is one specific, and it
was at SAY NO MORE.
I wrote to Instagram, and the girls immediately responded, without unnecessary questions.
And then Kristina Lisovets and I accidentally met in the fitting room - both in unsewn dresses - and from that moment on, everything somehow turned out by itself.
It was a meeting for love, and since then we have been friends for real.
VOICE is one specific, and it
was at SAY NO MORE.
I wrote to Instagram, and the girls immediately responded, without unnecessary questions.
And then Kristina Lisovets and I accidentally met in the fitting room - both in unsewn dresses - and from that moment on, everything somehow turned out by itself.
It was a meeting for love, and since then we have been friends for real.
- How did you react to the offer to become an ambassador?
- To be honest, it was so natural, as if everything was going to this. When Christina offered me to shoot, I wasn't even surprised - I just felt: "Yes, it's time."
And what she came up with for this collection is incredible.
I remember how she told me: "You have to be an element, be a forest nymph," and everything turned out like magic
And what she came up with for this collection is incredible.
I remember how she told me: "You have to be an element, be a forest nymph," and everything turned out like magic
- Favorite image from SAY NO MORE?
- I can't choose one, really. Every dress, every image appears at the right moment, as if some part of my journey lives with me. It was black
Corset - strict and collected, then - translucent red, completely different.
Everyone is mine. Everyone is beloved.
Corset - strict and collected, then - translucent red, completely different.
Everyone is mine. Everyone is beloved.
- How do SAY NO MORE images affect your submission?
- They seem to strengthen my inner energy. Not just stage ones - they're about me. About my femininity, sexuality, strength. I go out in these dresses - and I know: everything is in its place, you can just be yourself.
- Stage image - did he line up or appear by himself?
- Rather - I was looking for him. For a long time, it feels like trying on different things. Because the scene requires strengthening each feature, but it is important not to overplay, not to lose yourself. As a result, I just realized that the stage image is not a mask, but a verified version of myself, in which it is comfortable to move, breathe and be.
- What do you care about a self-confident woman?
- This is a woman who has accepted herself completely. And he not only loves his strengths, but also calmly treats his weaknesses. It's not about volume or demonstration - it's about inner freedom and lightness.
- An image in which you feel as confident as possible?
- For me, it's not about heels or cutouts. It's about the feeling of comfort and strength inside. Confidence turns on when you hear yourself and allow yourself to be different - at least in silk, at least in oversize.
- A ritual for harmony with yourself?
- Start the day with something simple: get enough sleep and have a delicious breakfast. No news, no things to do - just a little music, a little silence and attention to yourself. In this simplicity is my balance.
- Radically sexy
what is the image about?
what is the image about?
- It can be anything - the main thing is that it comes from the inside. Sometimes we want to be bold, sometimes we want to be closed and calm. I'm for a woman to allow herself to be anything. And I didn't explain to anyone why I chose such an image today.
