SAY NO MORE PRESENTED THE COLLECTION OF THE SS 26 SEASON
Sexuality is one of the fundamental elements of the brand's DNA, which we explore from collection to collection.
This season, sexuality as the language of SAY NO MORE acquires new intonations and forms. We shift the focus from a direct statement to a barely perceptible sensation: a slipped strap, clavicles stepping through a strict blouse, a balance between understatement and frankness.
Photographer and art director of the campaign Ibrahim Gatsiev continues to reveal this idea through visual language:
"Sexuality is not about appearance. Beauty gives the first impression, but true sexuality is charisma, the ability to feel your body and control this feeling."
Sexuality is one of the fundamental elements of the brand's DNA, which we explore from collection to collection.
This season, sexuality as the language of SAY NO MORE acquires new intonations and forms. We shift the focus from a direct statement to a barely perceptible sensation: a slipped strap, clavicles stepping through a strict blouse, a balance between understatement and frankness.
Photographer and art director of the campaign Ibrahim Gatsiev continues to reveal this idea through visual language:
"Sexuality is not about appearance. Beauty gives the first impression, but true sexuality is charisma, the ability to feel your body and control this feeling."
Along with the idea, the methods of working with the silhouette and design are also evolving. The emphasis has shifted towards the couture approach: more handwork, details, embroidery and decorative solutions, higher quality of fabrics.
The collection is built around the state and inner world of the heroine.
The collection is built around the state and inner world of the heroine.
Founder and designer of SAY NO MORE Kristina Lisovets:
"Working on the summer collection, I felt that I wanted to continue the direction of demi-couture, which we launched as part of the New Year's capsule. But this time - to reveal it from other sides, including through a lighter, almost ephemeral image. This is how new features of the heroine began to appear: fragility, spirituality and inner strength
"Working on the summer collection, I felt that I wanted to continue the direction of demi-couture, which we launched as part of the New Year's capsule. But this time - to reveal it from other sides, including through a lighter, almost ephemeral image. This is how new features of the heroine began to appear: fragility, spirituality and inner strength
It still has a slight melancholy, but already as a depth - attention to one's inner world, a tendency to reflection, subtle states that are not always read from the outside.
This image seems to be always a little in itself - it does not seek to be fully explained or read to the end."
This image seems to be always a little in itself - it does not seek to be fully explained or read to the end."
Photographer and art director of the campaign Ibrahim Gatsiev continues to reveal this idea through visual language:
"Sexuality is not about appearance. Beauty gives the first impression, but true sexuality is charisma, the ability to feel your body and control this feeling.
I see the heroine SAY NO MORE confident: she rethinks herself through different images, living them inside. Today you are cleaner and more balanced, and tomorrow, in a good way, you can afford to be vulgar and complex in your image.
"Sexuality is not about appearance. Beauty gives the first impression, but true sexuality is charisma, the ability to feel your body and control this feeling.
I see the heroine SAY NO MORE confident: she rethinks herself through different images, living them inside. Today you are cleaner and more balanced, and tomorrow, in a good way, you can afford to be vulgar and complex in your image.
When we were looking for a visual concept of shooting, I immediately thought of the contrast of angels and demons, about the aesthetics of the Renaissance and Gothic. At the same time, it is important for me to keep the image clean in my style and leave the beauty of a woman in the center.
The main message of the shooting is exactly this: in the desire of a woman to dress up, to be different, to manifest herself, to be beautiful in her own ideal representation of herself.
Regardless of the change of eras and moods, this desire remains unchanged - to be beautiful and allow yourself to show it."
The main message of the shooting is exactly this: in the desire of a woman to dress up, to be different, to manifest herself, to be beautiful in her own ideal representation of herself.
Regardless of the change of eras and moods, this desire remains unchanged - to be beautiful and allow yourself to show it."