The new SAY NO MORE FW25/26 collection is a performance without scenes and sufflers. Here every thing turns into a monologue, every detail into a replica, and the woman herself becomes the heroine of the play, which is written by her own energy.

Inspired by the spirit of the twenties and the theatrical language of the era, the collection reflects on dance and movement as the highest form of self-expression. This is a fashion that does not freeze in a pose, but lives in dynamics, in a gesture, in a breath.

Contrasting textures, strict and corset elements are adjacent to soft knitwear, corset draperies, elongated lines create the illusion of continuous dance: things seem to be created to move together with the body, maintain its inner mood and freedom.

Traditionally, Damir Zhukenov was responsible for the creation of the campaign, he acted as an art director and photographer of the shooting. The idea of the performance was embodied in the campaign filmed in a conditional "black room" - a deliberately rough space, where worn surfaces and multi-level podiums become theatrical platforms.