COLLECTION AUTUMN/WINTER 2026

Say No More presents its autumn collection, dedicated to the symbiosis of the dramatic eclecticism of the 1920s and unruly grunge.

The brand continues its bold exploration of beauty through rebellion and stylistic eclecticism. The aesthetic of “dirt” is a conscious disruption of the familiar, a clash of the incompatible, a deliberate challenge to canonical beauty.

KRISTINA LISOVETS-KASAP TALKS ABOUT THE AUTUMN COLLECTION

I looked at archival pieces from the 1920s. Everything is delicate and impeccable, but too proper. And I decided to “tear” it a little, add a touch of carelessness, a pinch of punk, an unexpected element. I feel close to punk aesthetics, but I take the best from it, not the bad habits. Hence the “room of dirt”: when Damir (Damir Zhukenov, the project photographer) suggested this idea, I thought of the textures of Anish Kapoor and Pina Bausch’s “The Rite of Spring”—right now I’m in the mood to “play at provocation”.

The heroine is dressed in an all-over organic look, in keeping with the concept and nature of Say No More: Elya Abramova, a fashion influencer of the new high-society wave, easily “subdues” complex outfits and makes them part of her personality.

At the shoot, it turned out that Elya loves Metallica. In the end, we listened to Metallica throughout the entire shoot. And the best thing is that this is not playing at style, but truly her essence. At first I believed the image, and after getting to know Elya better, I understood how many layers she has, how much dimension there is to her personality. And all of this is naturally reflected in her style. For me, she is the ideal heroine for a brand that, at this stage of its development, also wants to be not glamorous, but specifically punk.

Each look in the autumn collection has a subtle inner sense of proportion and an outer mix of sensuality, grunge, and intellectual “deliberately bad taste”. The campaign is about how we feel the world now: changeable, without fixed rules, because the rules change every day.

And this is now reflected in the code of Say No More. A lady in the old sense of the word will no longer survive in such a system. Those who know how to go against the rules and set their own will survive.

AUTUMN/WINTER 2026