SAY NO MORE PRESENTED THE SECOND PART OF THE SS 26 SEASON COLLECTION
The second part of the SS'26 collection continues the history of the brand's first drop, revealing its aesthetics in a more romantic and sensual direction. In the new chapter, full-fledged images built around couture products, air draperies and multi-layered skirts appear. The brand develops its branded lingerie aesthetics, combining corset designs, translucent textures and knitwear.
Romanticism faces provocation, and soft femininity faces inner strength. Images balance between sophistication and modern sexuality, preserving the recognizable visual code of SAY NO MORE.
The second part of the SS'26 collection continues the history of the brand's first drop, revealing its aesthetics in a more romantic and sensual direction. In the new chapter, full-fledged images built around couture products, air draperies and multi-layered skirts appear. The brand develops its branded lingerie aesthetics, combining corset designs, translucent textures and knitwear.
Romanticism faces provocation, and soft femininity faces inner strength. Images balance between sophistication and modern sexuality, preserving the recognizable visual code of SAY NO MORE.
Romanticism faces provocation, and soft femininity faces inner strength. Images balance between sophistication and modern sexuality, preserving the recognizable visual code of SAY NO MORE.
The shooting of the campaign took place in a palace in Dubai, which emphasizes the brand's connection with the city, where the second flagship boutique SAY NO MORE was opened.
The shooting of the campaign took place in a palace in Dubai, which emphasizes the brand's connection with the city, where the second flagship boutique SAY NO MORE was opened.
The location became an organic continuation of the history of the collection: marble interiors, vintage details and oriental motifs created the atmosphere of a modern heroine, existing between romance and temptation, European aesthetics and Middle Eastern luxury. The photographer of the campaign was Amer Mohamad, known for his work with Lindsey Lohan and Kim Kardashian.
The founder and designer of SAY NO MORE Kristina Lisovets comments on the new chapter of SS'26:
"Working on the summer collection, I felt that I wanted to continue the direction of demi-couture, which we launched as part of the New Year's capsule.
But this time - to reveal it from other sides, including through a lighter, almost ephemeral image.
"Working on the summer collection, I felt that I wanted to continue the direction of demi-couture, which we launched as part of the New Year's capsule.
But this time - to reveal it from other sides, including through a lighter, almost ephemeral image.
This is how new features of the heroine began to appear: fragility, spirituality and inner strength.
It still has a slight melancholy, but already as a depth - attention to one's inner world, a tendency to reflection, subtle states that are not always read from the outside.
This image seems to always be a little in itself - it does not seek to be fully explained or read to the end"
It still has a slight melancholy, but already as a depth - attention to one's inner world, a tendency to reflection, subtle states that are not always read from the outside.
This image seems to always be a little in itself - it does not seek to be fully explained or read to the end"
